Sellers Guide

Our aim is to achieve you the highest sale price while making sure the whole process is as stress free as possible...

Our aim is to:

  • Achieve the highest sale price possible for your property.
  • Ensure your property is sold to suitable buyers within a time frame that suits your requirements.
  • Keep you constantly updated making the process as stress free as possible.

We aim to guide our clients through the sales procedure as smoothly as possible and be on hand to advise on any complex issues that may arise during the sale. We believe in operating in a proactive manner yet strive to maintain the integrity and professionalism. 

We understand from experience and feedback from clients we've dealt with over the years, the need for communication and transparency within the estate agency industry is vital. Shaw & Co aim to provide a refreshing approach to all our clients ensuring our trained staff members remain available 6 days a week, either by email or direct dials. 

Our Commitment to Excellence outlines our dedication to customer service whilst our marketing confirms that we not only give an unrivalled level of service but ensures your property will get maximum exposure in the market place to achieve the best possible price!


Step by Step Guide:

Valuation of your property

The first step to moving is to choose an estate agent to visit your property to assess what your home is worth.  We will give you both a marketing price and a price we would expect to achieve. Our aim is to achieve you the highest possible price within a time frame to suit you. At this stage we would discuss the moving process, our fees, and our marketing strategy whilst answering any questions you may have. We will also show you a selection of comparable properties we have sold to validate our valuation.

Placing your property onto the market

Once you have instructed Shaw & Co, the EPC (energy performance certificate) and the professional photography will be carried out along with a detailed floor plan which will form the basis of our marketing literature and marketing methods. An opportunity will be given to amend and approve these before your property is placed formally onto websites and sent out to prospective buyers. All of our sales agents will then visit your property giving them an insight into its key selling features.

Presenting your property for viewings

first impressions are vital, making sure the basics are covered, like keeping the property tidy by de cluttering, open the curtains and turn the lights on. If there are any minor issues get them fixed along with making sure the gardens are cut. Our agents would be on hand to further advice.


Many owners like to be present while viewings take place, others prefer to give the estate agent the keys. Either way we will arrange all appointments at suitable times for you. Even if you live at the property our agents are available to show buyers around which enables us to obtain immediate feedback which purchasers are often too polite to express direct to the seller. We are also trained to overcome any objections that may arise from this. Equally knowing why buyers do not favour a property should enable us to adjust our marketing to secure a buyer from subsequent viewings.

Receiving an offer

Any offer made on your property will be communicated in writing along with any particular conditions of the offer. Shaw & Co will check your buyer’s ability to proceed by exploring both their buying position and their financial situation, we do this by making sure all offers are finically qualified by our in house mortgage brokers before presenting them to you. 

Accepting and negotiating an offer

It takes skill and expertise to negotiate an offer through to a sale and onto a completion. With our experience and knowledge of the local market we can often negotiate a higher sale figure, smooth over any issues that may arise and secure a completion date that suits your requirements. Once a sale price has been agreed a memorandum of sale confirming the sale price and any special conditions will be drafted which will be sent to all parties including solicitors.

Instructing your solicitor

The successful conclusion to the sale of your home or any onward purchase can be reliant on the instruction of an efficient solicitor who has expertise in the conveyance process along with a good understanding of the local area. It is advisable to carry out research and make a decision before placing your property onto the market. Shaw & Co would be able to help with recommendations and in many cases the relationship with the solicitor is key for the transaction to run smoothly and overcome any issues that may arise. We can recommend panelled solicitors whom we have a long working relationship with. As a member of staff for more details.

Exchange of contracts

Once the buyers' mortgage offer (if required) has been confirmed and all enquiries including searches have been agreed, both parties will sign contracts and agree a completion date. The availability of your removal company on completion day will need to be confirmed whilst your buyers pay their solicitor a deposit (normally 10%). The solicitors will then exchange contracts and your sale will become legally binding.


Completion takes place when the balance of monies is transferred from the buyer’s solicitors to your solicitors who then inform you that the transaction is complete.  At this stage your keys can be released to the buyer.